I have been reading a book lately called "Thou Shall Prosper".

The book is written by a Rabbi and is about why he thinks the Jewish people have done well with money over time in relation to other groups.

The book includes many of the daily attitude email concepts that I send out, but my favorite one so far builds on the service theme over the last couple of emails.

The author writes that the Jewish people believe in what he calls the "nobility of business."

Their belief that there is something noble in delivering a product or service to others in a way that allows you and your company to thrive and make profits is not only ok, but is in fact honorable.

Part of the reason that he believes that this is true is that the only way to run a profitable business is by serving customers the right way. Only by humbling ourselves and realizing that life is about service can a business truly succeed in the long run.

And this belief system is part of what helps Jewish businesses succeed.

And it has been part of what has made Mavidea successful to this point.

Our customer first attitude and willingness to serve is a large part of who we are as a company.

There is nobility in serving our customers and each other. Every day you are doing something noble.

How we spend our days is worthwhile. Serving others is worthwhile.

Jake