"The most influential persuasion tool you have in your entire arsenal is your integrity." -Zig Ziglar

As I thought about this quote it made me think back on some important moments of persuasion in my life.

Most of them involved long term relationships where I had proved personal integrity and was allowed to influence and/or lead someone else because of this.

I have heard it called a “trust bank” or an “emotional bank account”. Whatever you call it, personal integrity and trustworthiness is the foundation for long standing relationships.

And long standing relationships are the ones that bear the most fruit.

Is there a relationship in your life that could use a little more personal integrity?

A boss/employer you are not doing your best for?

A spouse who doesn’t know that “one little secret”?

A friend who didn’t get a straight answer to his/her invitation to a birthday party?

As with a lot of others areas in life, I believe that when it comes to integrity, little things do matter. A lot.

Maybe take a minute today to draw a new line in the sand when it comes to integrity.

Make it a great day.

Jake