This is a great video about a great idea executed by WestJet.
This certainly falls into the category of “great marketing ideas”, but it also made me realize something about “great marketing ideas”.
Those ideas that are really great marketing ideas are really just great relationship and people ideas.
This really hit home for me with this video when the lady was actually crying when she opened the camera.
Think about that. An airline gave a lady a camera. But they did so in such a meaningful way that it made her cry.
Want to make this Christmas special? Add some special meaning to what you do for others.
Help out a neighbor.
Find someone in real need of something. And then give it to them.
Merry Christmas.
Jake
The Daily Attitude Email 