Good is the enemy of great. – Jim Collins

One of the most difficult challenges of life (especially for those of us that are lucky enough to live in America) is that “good” is everywhere. It is easy to fall into the trap of settling for good instead of going for great.

Good is the enemy of great because good is so comfortable. Good lulls us into complacency. Good makes it easy not to go for our best.

And that is where the problem lies. Good means we miss out on great. They can’t coexist. it is one or the other.

Is there an area of your life where you are settling for good instead of great?

Are you avoiding facing the reality that you can be great?

In “Good to Great” Jim ends with a great conclusion.

Over time it is no more difficult (in fact he believes it is easier) to be great than it is to just achieve good results.

Up front it might seem a lot more difficult, but that is a false sense of security.

At Mavidea we are in the process of moving our organization from good to great and I am excited.

I can’t wait to see what the future holds as we become a great company.

I can’t wait to see what the future holds for each of you as you become the great version of yourself.

Make it a great day.

Jake