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David Goggins is good at challenging people in a unique way.

Basic premise – the number of times you are going to be doing something you would rather not do is going to be greater than the number of times you are doing what you want to do – this is your new normal.

Get comfortable being uncomfortable.

There are no “off days”, “cheat days” or “me days”. There are only days where you are being disciplined or not.

What does this look like for you today? Forget about getting started on January 1 – start today. Pick something hard and do that instead of what you would rather do. Get going.

Make it a great day.

Jake