The absence of alternatives clears the mind marvelously. – Henry Kissinger

I heard about a study once to see how people would buy jelly under different circumstances. The first one was an entire aisle of many different kinds. The next option was just a few choices that were very straightforward. People bought more jelly in the second scenario.

In 2026 we are bombarded with options. We can buy so many different kinds of jelly that we just walk away confused and don’t buy anything.

When we limit our field of options – choices and priorities become clearer.

The lesson for our lives is to simplify our options whenever possible.

I’m convinced most people would be at least 16.2% happier if they could cut the number of choices they have to make in a day by at least 47.6%.

What can you cut out?

What will you be better off without?

Make it a great day.

Jake